Beauty and skin care trends come and go. Right now, the hourglass figure, especially big butts, are what’s considered “most attractive” in mainstream culture. But just 15 or 20 years ago, toned muscles and washboard abs were what women strived for. 

The same goes for the skin care industry. Right now, you’re probably hearing words like retinols, hyaluronic acid, and peptides thrown around a lot. It can get overwhelming. What eye cream should you be using? What serum do you use in the morning, and what serum do you use at night? Should you be using a cream or a lotion on your face? 

The questions seem endless, but here at Kaia Earth we have the answer, and that’s simplicity.

It may seem too easy, but the bottom line is that there’s no need to cake a myriad of products all over your skin. It can be suffocating. Furthermore, the more products you use, the more ingredients you have to be concerned about.

The best products to use on your skin are the ones you don’t need to worry about. 

Here’s a concise list of what to avoid in skin care products:

• Harmful chemicals
• Artificial preservatives
• Mineral oils
• Parabens
• Colorants
• Fragrance
• Phthalates
• Genetically modified organisms (GMOs)

It may seem difficult to find worthwhile—or at least affordable—products that fit the bill. Many skin care companies use preservatives to help keep a longer shelf life. More often than not, skin care and body products contain fragrance, and that is a tricky word that companies use to hide countless different chemicals. 

Not sure where to begin? Kaia Earth has your back (and your face). We have two products—our Intensive Botanical Night Cream and Pure Moisturizer Serum—and that is intentional. With the exception of a great cleanser, that’s all you need in your AM and PM skin care routine. 

What’s better is that Kaia Earth products are also derived from ethically sourced ingredients from the Earth (as signified in our name), nothing is tested on animals, and we package our products sustainably using glass. Glass can be recycled over and over while maintaining its integrity. Plus, glass helps preserve the pure qualities of our products.

Put yourself—and our planet—first. Minimize your impact on the environment while maximizing the care of your skin.